Today Google announced that the Multi-channel funnel (MCF) data within Google analytics is now available to export with the API.
And today we are releasing V1.4 of Analytics Canvas, with full support.
What does this mean? It means you can now understand your conversions and how people are getting to your site like never before.
It also means now you can Automate your multi-channel funnel reporting with Analytics Canvas just as you can automate your core Google Analytics reports.
Google has exposed this awesome data by adding two new APIs: MCF Conversion Path and MCF Interactions.
These are new APIs, on top of the existing Core Reporting API. Each one has a specific set of dimensions and metrics that can be used to create queries on the multi-channel funnel data.
As part of Google’s trusted developer program, we’ve had access to these new APIs for a while and have already been taking advantage of the new power in test cases.
To learn more about how a top level consultancy is using Analytics Canvas and this new API, check out the Cardinal Path blog post where Stephane Hamel uses Analytics Canvas and Tableau to gain new insight into online ticket sales for Lollapalooza 2012.
What does having access to multi channel funnel data do for you?
Now rather than a static snapshot of a given period of time, with Analytics Canvas we can show you how your multi-channel funnels are evolving over time. You can see the impact of campaign changes on conversion paths, and track them.
To have us show you what we can do to help you (or your clients) better understand how users are finding, interacting with and converting online, contact us now- we can deliver end to end data and dashboard solutions that take advantage of this new capability right now.
Or to try it out for yourself, get the free trial:
This article was written by James Standen
James is the founder of nModal Solutions, the creator of the Analytics Canvas tools. nModal's vision is to bring an entire new class of visual, flexible tools to web analytics and social media analysis. You can find him on Google+.