Blog

Understanding Google Analytics Conversion Funnels with Analytics Canvas

Conversion_funnels

The beauty of analyzing conversion funnels in Analytics Canvas is that you don’t have to wait for the data to be collected after you’ve set up your goals. You can create any funnel you want. Start by identifying your biggest funnel. Look at how the majority of visitors end up on your site: where they…

Google Analytics Calculated Metrics: Why limit yourself to 5 metrics per view when you can get as many as you want?

Google_Analytics_Calculated_Metrics

Currently in beta and available only for properties using Universal Analytics, Calculated Metrics are user-defined metrics that are calculated from existing Google Analytics metrics, such as sessions or hits. If you are using Universal Analytics, you can set up Calculated Metrics by going to Admin > View > Calculated Metric. You will then be asked…

Answer These 4 Questions To Help Uncover Your Conversion Funnels

Answer These 4 Questions To Help Uncover Your Conversion Funnels

What is it that turns website visitors into paying customers? What is the process they go through to become subscribers or customers? These two questions are of paramount importance for e-commerce companies, but what if your website does not have a shopping cart? How do you analyze conversion funnels for non e-commerce websites? Chances are,…

Latest Analytics Canvas released at Tableau Conference 2015

Latest Analytics Canvas released at Tableau Conference 2015

We’re excited to announce the latest release of Analytics Canvas, and to be doing it here in Las Vegas at the Tableau Conference 2015. We are here with 12,000 other Tableau fanatics getting ready for the major Tableau event of the year. We’re looking forward to showing off our Data Kung FU, and to meeting…

Join Us for the Tableau Conference

Tableau Conference

We are excited to be a Kilobyte Sponsor for the Tableau conference in Las Vegas from 19th to 23rd October. Visit our booth #502, and talk to us about the importance of data preparation and automation of your Tableau dashboards – and of course to pick up one of our free t-shirts! Do you have…

How to quickly prepare your data for Tableau

How to quickly prepare your data for Tableau

Are you hired to analyze data and produce better insights? Sometimes getting there can be a tedious task. Extracting data from a variety of data sources, combining data from flat files, relational databases, CSV files and other data sources, cleansing, converting and aggregating, merging and splitting data just to get ready to load data into…

How to boost Facebook page engagement

how to boost Facebook page performance

Are you managing a large number of Facebook pages for your clients? Curating, posting, crafting and scheduling content, listening to and engaging with fans, measuring and analyzing your effort…it can be time-consuming and laborious. And it can be hard to grasp the preferences of fans for each page. In order to help you cut through the…

7 Reasons to Start Report Automation

Report Automation

Do you often find yourself spending hours manually extracting data cutting and pasting to create reports, and then have to repeat the whole thing, time and time again? Consolidating data across sources, crunching numbers and creating reports can be a tedious process. Nobody likes doing the same things over and over. How much better it would be…

Need an alternative to blocking referral spam?

Need an alternative to blocking referral spam?

Have you heard of referral spam? You may have seen it in your Google Analytics. It junks up your reports. It creates a lot of noise in your data. It wastes your time. It skews your online marketing results. Referrer spam is not a new phenomenon, but it has taken a serious turn this year….

Analytics Canvas V1.7.6 Available

Analytics Canvas V1.7.6 Available

We are pleased to announce that V1.7.6 of Analytics Canvas is now available. This release has a number of new features which greatly expand what is possible with Analytics Canvas. Referral Spam Detection We now have a powerful new ability to detect referral spam- and if you can detect it you can eliminate it from…

Menu