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Converting your time zone to local time in Google Analytics

Converting your time zone to local time in Google Analytics

Visitors come to a website at different times of day. The heat map below represents a typical profile of a B2B company in North America. Users mostly come to the website during the week, whilst weekends have low traffic. The busiest time of the day is the morning, between 9:00 AM and 12:00 midday. This…

How to create an In-Page Analytics Report using Google Analytics API and Tableau

How to create an In-Page Analytics Report using Google Analytics API and Tableau

The In-Page Analytics Report provides a valuable visual representation of the performance of a particular web page. It is very handy for making a quick visual assessment of how users are interacting with the page. And it is a crucial report for web page optimization and testing. Do you want to include In-Page Analytics into…

Analytics Canvas V1.8.1 Released

analytics canvas welcome screen

Today we are pleased to announce the release of Analytics Canvas Version 1.8.1.  Thank-you to our loyal customers for their suggestions, our beta testers for their contributions, and our hard-working staff who helped make this into one of our most comprehensive releases to date. In Version 1.7.5 we focused on enhancing our integration with Tableau,…

TWB vs TWBX in Tableau

TWB vs TWBX in Tableau

Tableau Workbook File (TWB) is an XML document. It contains the information about your sheets, dashboards and stories. The TWB file references a data source file such as Excel or TDE, and when you save the TWB file, it is linked to the source. The most important thing to remember about TWB files is that…

Understanding Google Analytics Conversion Funnels with Analytics Canvas

Conversion_funnels

The beauty of analyzing conversion funnels in Analytics Canvas is that you don’t have to wait for the data to be collected after you’ve set up your goals. You can create any funnel you want. Start by identifying your biggest funnel. Look at how the majority of visitors end up on your site: where they…

Google Analytics Calculated Metrics: Why limit yourself to 5 metrics per view when you can get as many as you want?

Google_Analytics_Calculated_Metrics

Currently in beta and available only for properties using Universal Analytics, Calculated Metrics are user-defined metrics that are calculated from existing Google Analytics metrics, such as sessions or hits. If you are using Universal Analytics, you can set up Calculated Metrics by going to Admin > View > Calculated Metric. You will then be asked…

Answer These 4 Questions To Help Uncover Your Conversion Funnels

Answer These 4 Questions To Help Uncover Your Conversion Funnels

What is it that turns website visitors into paying customers? What is the process they go through to become subscribers or customers? These two questions are of paramount importance for e-commerce companies, but what if your website does not have a shopping cart? How do you analyze conversion funnels for non e-commerce websites? Chances are,…

Latest Analytics Canvas released at Tableau Conference 2015

Latest Analytics Canvas released at Tableau Conference 2015

We’re excited to announce the latest release of Analytics Canvas, and to be doing it here in Las Vegas at the Tableau Conference 2015. We are here with 12,000 other Tableau fanatics getting ready for the major Tableau event of the year. We’re looking forward to showing off our Data Kung FU, and to meeting…

Join Us for the Tableau Conference

Tableau Conference

We are excited to be a Kilobyte Sponsor for the Tableau conference in Las Vegas from 19th to 23rd October. Visit our booth #502, and talk to us about the importance of data preparation and automation of your Tableau dashboards – and of course to pick up one of our free t-shirts! Do you have…

How to quickly prepare your data for Tableau

How to quickly prepare your data for Tableau

Are you hired to analyze data and produce better insights? Sometimes getting there can be a tedious task. Extracting data from a variety of data sources, combining data from flat files, relational databases, CSV files and other data sources, cleansing, converting and aggregating, merging and splitting data just to get ready to load data into…

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