Googles announcement at Google IO that session and hit data was going to be available in Google BigQuery marks a significant milestone in Google Analytics relentless drive into the Enterprise analytics market.
Google mentions a number of scenarios that become possible with this upcoming integration in the announcement post.
While all of these are exciting, one touches on an area where I see this new capability opening the flood gates- integrating with Data warehouses.
While of course it is possible to integrate huge amounts of Google Analytics data with data warehouses thanks to the existing API, and many of our customers are doing this already with sophisticated, automated integration into their enterprise systems using Analytics Canvas, the direct access to the most granular data in a platform like Google BigQuery is a game changer in terms of scale.
What this integration between Google Analytics and BigQuery means is that now Google Analytics data can be tied to other enterprise data at a more granular level- and over a scope and scale that is necessary for the largest Google Analytics Premium customers.
This integration also makes Universal Analytics even more powerful and useful- tracking everything at a very granular level everywhere, with the customer at the center of it all will allow businesses to have a new clarity across their entire operation. The multiple digital and real world touch points they have with their customers and prospects will be visible and data scientists will have a field day.
Google has announced that this will be available “later this year” and will be available to Google Premium customers.
Stay tuned for more news- and to hear how Analytics Canvas will be taking advantage of the new capability.
This article was written by James Standen
James is the founder of nModal Solutions, the creator of the Analytics Canvas tools. nModal's vision is to bring an entire new class of visual, flexible tools to web analytics and social media analysis. You can find him on Google+.