In Their Words

An Overview of Analytics Canvas

You and your company take great pains to collect data and store it in databases, files and Google Analytics accounts. On their own the data is meaningful, but together they can reveal incredible insights.

But how do you combine that data without a huge IT project or managing a mess of Excel files?

Watch the 62 Second Overview

Connect. Automate. Analyze.

Analytics Canvas is a powerful tool that connects Google Analytics to databases and files, enabling extraction, transformation and analysis in a visual environment without the need for complex SQL queries, VBA or specialized resources.

Connect To Google Analytics

Access multiple accounts, profiles and properties and define the query you need using all the dimensions and metrics of the Core Reporting and Multi-Channel Funnel APIs.

Combine

Connect data from Google Analytics, Excel, Access or text files, SQL, Oracle or ODBC databases and drop them into blocks on your data canvas.

Visualize Your Data

The canvas is the visual medium where you connect, combine, profile and transform data to create the reports you need to conduct your analysis. Sub-canvases allow you to layer your analysis and keep your canvas organized.

Visual Tools

Supporting your canvas are tools that let you transform your data. Simply drag and drop blocks and connectors, configure queries, and immediately see the results.

Advanced Funnel Analysis

Measure and enhance conversion like never before. With the Google Analytics API and the power of Analytics Canvas, analyzing funnels has never been easier. For eCommerce and lead generation sites, the funnel optimization feature lets you analyze funnels daily and track performance over time.

Export

Use export blocks to push your data to text files, Excel workbooks, or your own databases. You can even upload your cost data directly into Google Analytics.

Spend Time Wisely

Create a canvas and connect it to your Excel dashboard templates. Then simply open the canvas and press play to update dashboards in seconds. Spend your time analyzing the results rather than mindless error prone cut and paste.

Automate

Go one step further with server automation. Create canvases, then schedule reports using command line automation to seamlessly integrate into your enterprise systems. With the ability to do incremental loads, huge data sets can be managed.